A Robust Workshop Process — Now Rebuilt as a Digital Operating System.
Stop iterating on symptoms. Start designing for structural conditions. Everything you need to bridge the gap between awareness and real human action.
Get the Operating System ↗Your users aren’t irrational.
Your framework is.
You built something good. But users won’t act on it. The gap isn’t your effort. It’s a missing layer.
Sound familiar?
- High-quality products launch to dismal activation rates.
- Campaigns with great reach generate zero behavioral change.
- Policy interventions stall because stakeholder friction was never mapped.
- Sustainability initiatives fail to move beyond awareness into action.
- Conversion strategies lack any grounding in why people actually decide.
A workshop methodology, grown up.
The original toolkit was built by practitioners hitting the same walls you are. We drew on practice theory, systems thinking, and behavioral science to help teams move beyond symptom-level thinking.
The PDF served its purpose. But today’s work demands dynamic intervention tracking and concrete historical precedents built directly into your daily workflows.
Rigorous theory. Ready to deploy.
50+
Structured Case Studies
3
Core Theory Foundations
1
Complete OS Rebuild
Three steps from confusion to systematic conversion
1. Duplicate the OS
Instant access. One click to duplicate the full ChangePoints workspace into your own Notion environment. No setup. No configuration. Everything pre-structured.
2. Map Context
Use the Active Interventions Kanban and Stakeholder Mapping tools to define who you’re trying to move, and what structural conditions are shaping their behavior.
3. Apply & Track
Draw on 50+ pre-loaded case studies as precedents. Track behavioral baselines with the Anomaly Log. Design interventions grounded in real evidence.
Inside the OS: A complete behavioral design infrastructure
Active Interventions Kanban
Track your current ESG campaigns and product features from Active to Approved — directly within the behavioral framework.
Anomaly & ChangePoint Log
Monitor behavioral baselines and track shifting metrics in real-time as your interventions go live.
Stakeholder Mapping
Manage and map the actors, blockers, and champions required to make systemic shifts possible.
Historical Reference Library
Pre-loaded with 50 structured, searchable case studies spanning energy, food, mobility, and housing.
Behavioral Science Frameworks
Practice theory, systems thinking, and behavioral economics — embedded directly into the templates so you don’t have to start from scratch.
Notion Workspace, Ready to Use
Available exclusively via Gumroad. One-time purchase. Instant Notion duplication.
What your work looks like when behavioral science is baked in
For Product & Marketing
You ship features and campaigns with conversion frameworks embedded from day one. You understand why users take action — and you design for that reality, not a hypothetical one.
- Activation rates improve dramatically.
- User churn drops off.
- The guesswork ends completely.
For Policy & ESG
You design interventions that move through systems, not against them. Historical precedents are attached to every active project.
- Stakeholders mapped before they become blockers.
- Recommendations are defensible and grounded.
- Initiatives are built to last, creating real action.
Every campaign without a behavioral framework is a bet on luck.
Stop reinventing the wheel on every project. With the ChangePoints OS, you get a living system that learns and grows with your work, giving you interventions designed from the structural conditions up.
Duplicate the OS to your Notion ↗