Singapore Finally drinks “Good Toilet Water” — 80% consume Reclaimed NEWater
How a tiny island nation used behavioral science to turn disgust into national pride, and made reclaimed water the cornerstone of its entire survival strategy TL;DR: The Data Sheet Field Value Impact Score 80/100 Mechanism Identity Nudge, Social Norm Sector Water Conservation Scale National — Singapore Target Behavior Public acceptance and consumption of reclaimed water … Read more